Ford Ranger

Environment: Agency

Project type: Micro campaign site

Responsibilities: User experience designer (Wireframing)

Project Objective: Design a micro campaign site to sit inside the Ford website for the new Ford Ranger highlight features with video, interactive features and 360 views of the truck

My key project tasks:

-Working with creative concept to scope out the functionality needed for the project

-Taking scamps drawn by creative teams and turning them into wireframes detailing all functionality

-Working with members from the tech department to understand and design within the restrictions of systems and technologies used in this project

-Create the functional specification detailing all functionality and interactions for a 3rd party to build