P&G - Always

Environment: Agency

Project type: Website

Responsibilities: User experience designer (wireframing)

Project Objective: Pick up the project and extend it into its second phase, adding new functionality and adapting existing templates to implement third party ecommerce and reviews functionality

My key project tasks:

-Picking up the project and scoping the requirements for phase 2

-Consulting on client request to change the site's KPI focus from brand and product awareness to ecommerce

-Updating wireframes and other UX documentation with new functionality and designs

-Creating the functional specification document for a third party company to build

-Consulting on solutions and design changes in response to specific challenges arising from markets localising the platform

-Participating in user acceptance testing and reporting issues and fixes